It is extremely important that ethical behavior be encouraged and established in your marketing group. You must develop a fixed set of guidelines in order to manage the distribution network of your business as well as handle the pricing of products. Ethical marketing may be considered a process via which companies generate customer interest in different services and products, build strong customer relationships and interests, establish value for all stakeholders by incorporating environmental and social considerations in promotions and products. In fact, ethical marketing signifies a chain reaction of ethical principles that holistically flows into various aspects of the marketing processes of a company, from the final sale to the customers to market research. Even though the task is worthwhile, it is not always simple.
Crafting Ethical Guidelines
Crafting ethical guidelines is not simple for the modern business organizations due to the greater emphasis that is placed on both the government and businesses to enact regulations, laws, oversights and protect the stakeholders. In the process of demonstrating the workings of ethical marketing, certain standards must be developed for ethical behavior in the organization. Based on the current scenario, the management of the company’s distribution network is undertaken along with product pricing.
When it comes to the field of marketing, it becomes necessary for all the employees to treat each other with dignity and respect. They should take care of the needs of customers and clients and foster beneficial business alliances with other stakeholders. It is necessary for all the supply chain members and employees to obey the applicable laws and regulations of the company. It is responsibility of the organization to provide a secure and safe work environment for the employees. However, every person must be held accountable for their own personal welfare and begin protecting the environment. All the ethical conduct within the organization must be handled with due process and in honorable fashion. However, any sort of retaliation for raising ethical issues must not be tolerated at all and the consequence must include the immediate termination of employment. All the employees in the organization are expected to avoid any sort of conflicts of interest between their personal affairs and the interests of the company.
Despite having various guidelines in place in an organization, the employees should never think that the ethical guidelines are being forced onto them. While undertaking the whole development of ethical standards, employees need to be a part of the process if they truly wish for an employee buy-in. In fact, the interaction between stakeholders happens to be a significant element in the field of ethical behavior for an organization. Employees must understand the significance of creating good relationships with all the stakeholders in an organization, rather than simply the employees when it comes to the topic of marketing. If ethical discussions and decisions are to take place in marketing organizations, it is the duty of the managers to shape the corporate culture in such a way that it remains hospitable to these sorts of outcomes.